Communications Tools for Food Fortification Advocacy

The Fortification Communications Toolkit and accompanying workbook can help you plan and conduct a communications campaign to inspire people to take action for food fortification.

The toolkit guides you through eight steps including:

  • Determining the campaign focus
  • Selecting target audiences and determining objectives
  • Understanding the audiences' perceived barriers and benefits to fortification
  • Developing a communications strategy
  • Developing activities
  • Setting a budget
  • Developing monitoring and evaluation plans
  • Implementing and adjusting as needed

Another toolkit is designed for people advocating for fortification as a means of preventing brain and spine birth defects in Africa. It could easily be adapted for use in other regions.

For more information, contact Sarah Zimmerman, FFI Communications Coordinator:

Top Photo Credit: @Global Alliance for Improved Nutrition